Wednesday, August 10, 2011

Misleading Advertising

Once again I am drawn to comment on what I would describe as misleading advertising to dupe the unsuspecting public.

In the paper I saw an advert for a shower gel product, with the European Eco-Label displayed.  They show on the label of the product that it contains no Parabens, Colourants, Phthalates, or Phenoxyethanol.

All very good and we are to presume these are bad for the environment so it is laudable that the product does not contain them.

It all goes wrong however when I look at my standard supermarket own brand shower gel, and guess what?  Despite making no bold environmental claims, it too has none of these ingredients in the product.

What is more, it is probably between one third and one sixth of the price of the 'Eco-Label' product depending upon the offers in force and by being supplied in larger bottles it is more economical on packaging.

Beware Eco claims, they may not be all they seem!

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