The other day the media in the UK made a fuss about how Princesses Beatrice and Eugenie were launching a promotion for the UK in Europe.
How did they start this promotion? Not by showcasing our products for one.
The tour started with them driving around Berlin in a Mini. Not the original Mini, manufactured for many years in the UK but in a modern Mini made by that well known manufacturer BMW (I seem to recall they are German).
To add insult to injury, whilst the Mini is presently made in the UK, BMW are planning to move more production to Europe, leaving Oxford simply as the spiritual home of the Mini.
Being the spiritual home of the Mini does nothing for our economy, but promoting it will doubtless help BMW and hence Germany as the home of BMW and also the countries making the Mini, presently Austria produces some models and there will be new production in the Netherlands.
Some will apparently remain in Oxford but I doubt that will last long and the UK will get sidelined as a minor parts supplier soon.
If we are promoting the UK, can we at least do it with a true British product please!
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